When it comes to fitness magazines, the names are usually familiar.
In fact, the first thing you notice about many of them is that they all share the same title.
In the 1960s, magazines such as Women’s Hockey Magazine and Women’s Magazine, as well as Women in Sports and Fitness, were all published by the Sports Authority of America.
They were marketed as fitness magazines for women to follow and follow the trends.
But these magazines were aimed at young girls and men, with their own magazines, schedules, and style.
And they often contained articles that were aimed to promote weight loss and the beauty of a woman’s figure.
Today, however, many fitness magazines are geared towards men.
In a new study, a team of researchers from the University of Illinois at Urbana-Champaign and the University at Buffalo examined the titles of the most popular fitness magazines published in 2017.
They found that fitness magazines targeted men as well.
The researchers also compared the titles to their female counterparts.
“Men’s Fitness Magazine, for example, is a men’s magazine that’s about weight loss, while the Women’s Fitness is for women,” said co-author and assistant professor of psychology and director of the Center for Body Image at UIC, Laura A. Dittmar.
The women’s fitness magazines were also focused on a range of topics, such as fitness, diet, nutrition, and body image.
For example, the Women in Sport and Fitness had articles about strength training, nutrition and exercise.
The Women in Hockey Magazine focused on women’s sports.
And the Women In Fitness focused on health and wellness.
“We wanted to know how magazines targeted different demographics,” said Dittma.
“Women’s Fitness aimed to be more of a fitness magazine and the Women of Sports focused on fitness for women.
But we wanted to also understand how magazines were marketed to different demographics, so we analyzed their marketing strategies.”
To understand the titles, the researchers collected more than 2,000 titles from the top 50 fitness magazines from 2017.
These included women’s weight loss magazines, women’s swimming magazines, and women’s yoga magazines.
They then matched the titles and the magazine titles to the data for the 2016 U.S. Census.
The research team also used data from the U.K. to analyze which fitness magazines included a lot of men.
They also compared women’s magazines to the 2018 edition of Women’s Health magazine, which was published by Glamour, in a search for more gender-neutral titles.
Ditch the gender stereotypes, and the women’s health magazines that have featured more women are more likely to include women, the study found.
But when it came to the weight loss titles, there was no clear pattern.
The majority of the weight-loss titles featured women, and about one-third of the women-only titles featured men.
The most popular weight loss title was called “The Workout for Life.”
But only about a third of the male-only weight loss weight loss weights featured women.
In contrast, the most women-focused weight loss workouts were “The First One” and “The Weight Room.”
The research suggests that fitness and weight loss have more in common than you might think.
For instance, the weight training title “The Body and Soul of Fitness” was featured in nearly all the fitness magazines that featured a lot more men than women.
“I think that is a really important point, to have a broad gender diversity in fitness, and that’s something that has been lacking in fitness and in the health community,” Dittman said.
The study is published in the March issue of the Journal of Consumer Research.
Ditto for fitness books.
In general, the more women the magazine, the less likely it is that it features women, said study co-authors Anna H. Caudle and Jessica R. Coudle.
However, women were more likely than men to find a fitness book that featured more men.
“The research shows that the fitness books that feature a lot women are not as popular as the books that do not feature a big number of women,” Caudles said.
“It is interesting that the majority of weight loss books featured women but not that many women.”
Dittmer said the study suggests that magazines targeting a specific demographic can work.
“This study is really a way to think about what’s happening with the fitness industry today,” Ditch said.
In addition to the UIC and Buffalo researchers, co-investigators include Andrew J. Krantz, a doctoral student at the University College London; and J. Christopher D. Williams, an associate professor of economics at Indiana University.
The National Science Foundation supported the research.
For more news, visit the University News website.